Sound Advice

If you’ve been following the SoundADvice marketing tips you know that many businesses invest far too much time analyzing what media they should use to spread their message versus investing enough time analyzing what they should say in their messages.

Sometimes it seems that there is nothing to distinguish you from all the other advertisers in your category. Internationally recognized creative expert Jeffrey Hedquist of Hedquist Productions says, “Your potential customers are looking for ways to differentiate you, so they

When HubSpot, a marketing, sales and CRM software company embarked upon a mission to identify the Best Advertising and Marketing Campaigns of all time, two common denominators jumped to the fore that you can use to create your successful campaigns.

A narcissist is defined as ‘a person who has an excessive interest in, or admiration of, themselves.’ You probably know someone like that, and don’t really relish trying to have a conversation with them. They begin every sentence with “I”

The four P’s in the marketing mix are more valid and important today than ever before: • The right Product: is there a demand for what you sell? • The right Place: Location, location, location. In the pre-internet world, it

Smart business operators have always understood the value of word-of-mouth advertising. And the advent of social media actually created word-of-mouth-on-steroids as messages went viral. But many thought that simply creating a ‘satisfied customer’ would generate the word-of-mouth they cherished so

You are probably wondering why a radio marketing person would promote “Direct Mail Works.” My job as a radio marketing consultant is to help my advertisers capture the best possible return on their investment, and direct mail can be one

Technology has made traveling to your destination easier. No more cumbersome roadmaps to try to fold back together, and you can choose options like the shortest route or the fastest route or the route with the least construction to get

You and your competitors have many marketing channels available to you today; from email to TV, from direct mail to billboards, from Facebook to Instagram, and from radio to your website, to mention a few. And your customers are everywhere,

If you search for the definition of a ‘brand,’ you will discover that a brand is, “a mark or symbol to differentiate one’s cattle from another’s”. The word originated when ranchers put all of their cattle in a community pasture