As owners or managers of a business, it’s our responsibility to not only figure out how to keep our business functioning properly and effectively, but also how to GROW our business. Staying level or going backward are not options. Profit
To Know You Is To…
Most people can finish this statement, “To know you is to… LOVE You”! In life, that statement may or may not always be true. However, in business, it is a prerequisite when trying to lure new customers, especially in today’s
America’s Payday
It’s not actually a pay “day”, it’s more like a pay “period”, January 27th through April 15th and beyond. January 27th is the first day that Americans can file their tax returns, and of course, you know what day April
2020 – Ready, Set, Go!
First, let me start by saying Happy New Year to each and every SoundADvice reader. Congratulations! As we head into 2020, you are among nearly 5000 business owners throughout the country that receive SoundADvice each week. This means that you
Brand Health Check-Up
When you own and operate a business and you live and breath it, often, it’s difficult to see when things change. As they say, sometimes it’s hard to see the forest for the trees. When is the last time you
High-Stakes Marketing
The most high-stakes marketing game in the world is the race for President of the United States. Some estimates say candidates will spend nearly 2.7 billion dollars in the 2020 election to capture a salary of $400,000! Now that’s high-stakes
The Power of Slogans
“Just Do It!” “Melts in your mouth and not in your hands!” “Nothing runs like a Deere!” Having a strong slogan with a strong advertising campaign and schedule can propel a business to the top of their category much quicker
It Takes All Types – Managing Different Personalities
Most businesses, regardless of the business category or type of work, have a plethora of different personalities. Keeping them all happy can be a challenge. There are four basic personality traits: Type A, B, C & D, or more scientifically
Busiest Shopping Days of Christmas Are You Ready?
For the first time ever, spending on Christmas is expected to exceed $1 trillion dollars, and the majority of this will be spent in 6 fewer days than last year. If you own a retail store, you have heard all
Ad Blockers – Technological and Mental
It’s the latest and greatest technology, Ad Blocking. It’s designed so we don’t have to see or view ads via digital and social media. As technology advances, ad blocking has gone from the digital world of advertising to the traditional