Today, more than ever, successful business owners know that the route to higher closing ratios and sales is built upon stronger customer relationships, and the single most important element to building and keeping relationships is built upon trust. “Trust” is
Make Your Words Count
Several great minds, including literate Mark Twain and U.S. President Woodrow Wilson, have been credited with saying in one form or another, “I apologize for the length of this letter. If I had more time, it would have been much
Deliver an Experience
It’s been said that a business owner wears 15 different hats: owner, manager, purchasing, advertising, marketing, human resource officer, receivables, payables, accounting, estimator, budgeting, hiring and firing, job superintendent, trainer, maintenance, customer complaints, inventory control, baby-sitter… and I’m sure you
Why People Do What They Do
Have you ever thought about why your customers do the things they do and why they buy what they buy? How did they come to that conclusion? When did they first hear of your business and when did they decide
Is Advertising Rocket Science?
You’ve heard the expression, “It’s not rocket science”, but when it comes to advertising is science a good thing or a bad thing? The word “Science” comes from the Latin word “Scientia” which means knowledge. If advertising was a science,
Preachers, Teachers and Advertising
The goal of every preacher, teacher, and advertiser is to grab the attention of the person they are speaking to and make sure that they not only hear the message but also understand and retain the message. So, what can
Ring – Ring – Ring
They say first impressions say a lot about your business. For many potential new customers, the first time they interact with or meet your business is when they call on the phone. The entire process of answering company phones, from
Whale Done!
If you think it’s hard to train employees, try training giant killer whales! The truth is, the same technique to train killer whales also works on people, and it’s not complicated. When it comes to greeting customers, first impressions have
The Right Media Ingredients
A little of this and a little of that can work when making cookies in the kitchen. But when it comes to marketing your business, having the correct “Media Mix” is crucial to capturing your immediate sales, and more importantly,
Happy, Healthy, Wealthy & Wise…and Safe
Benjamin Franklin is most often credited with the quote, “Early to bed, early to rise, makes a man healthy, wealthy and wise”. One would assume that if you are healthy, wealthy, and wise, you would also be happy, right? But