Sound Advice

The internet has totally changed the way your customers buy. Remember the old days when you greeted your customers and they said they were “just looking”? Today, they’ve already done their ‘just looking’ online before they contacted you or came

Department store magnate John Wannamaker is said to have joked, “I know half of my advertising is wasted, I just don’t know which half.” Various studies as well as articles in Digital e-zine and DigitalTech reveal that more than 20%

Department store magnate John Wannamaker is said to have joked, “I know half of my advertising is wasted, I just don’t know which half.” Various studies as well as articles in Digital e-zine and DigitalTech reveal that more than 20%

In spite of increasing competition, in most markets, McDonald’s is the first restaurant people associate with fast-food restaurant chains. And, when asked to name a popular cola soft drink, the majority will think of Coca-Cola first. In marketing, the first

Have you ever met a salesperson who went all through their grade school, high school and college years chomping at the bit to graduate to become a salesperson? Probably not. Why? Because most of us have a poor image of

Coca-Cola turns 132 years old this year and still remains one of the most recognized brands in the world. Started by John Pemberton in 1886, Coke, as it is affectionately known, is now served 10,450 times per second every day!

Joe Girard was in the Guinness Book of Records as the World’s Greatest Salesman. After a humbling failure in the construction industry, Joe closed more retail automotive sales and sold more cars than any salesperson on record. Joe did this

Advertising is simply multiplied salesmanship. It’s your most powerful selling message repeated over and over to make prospects think of you first when they want or need your product or service. However, advertising can do so much more than sell

If you’ve been following the SoundADvice marketing tips you know that many businesses invest far too much time analyzing what media they should use to spread their message versus investing enough time analyzing what they should say in their messages.

Sometimes it seems that there is nothing to distinguish you from all the other advertisers in your category. Internationally recognized creative expert Jeffrey Hedquist of Hedquist Productions says, “Your potential customers are looking for ways to differentiate you, so they