Today’s #1 concern of most business owners is not when the next recession will arrive, or, what their competition is doing. It’s not even how much business Amazon may be taking from them. Most business owners and managers will tell
What Makes “U” … Unique?
What makes your business special? Do you stand out amongst your competitors? Do you do things that make other businesses envious of yours and make the general public talk favorably about what you do or what you offer? Or, are
You Can Learn a Lot from Super Bowl Ads
There is only one time a year that people intentionally want to see or hear ads and actually enjoy doing so. It’s coming up this weekend, Super Bowl LIII. In some ways, the ads have become nearly as exciting as
Seconds Matter
Since the beginning of time, it’s been known that you only have one opportunity to make a good first impression. The debate is …. how long do you have to make that impression? Studies vary, but if you are applying
The “Taste” of Success
Debbie Fields was only 21 years old when she opened her first Mrs. Fields Cookies store in Palo Alto, California in 1977. Seven short years later, in 1984, the marketing “novice” had 160 stores selling more than $45 million worth
The Problem with Experts
It is difficult, if not impossible, for the average small or medium size business owner to be an expert in all things. Purchasing, merchandising, recruiting, accounting, sales, advertising, technology and a long list of other skill sets are required to
Your 2019 Marketing Plan
2018 is coming to an end, and you have made it through another year in an increasingly competitive and complex environment! Congratulations! But how is your future looking? Peter Drucker, who has been described as “the founder of modern business
Permission Based Marketing
Permission-based marketing that is engaging your customers, building their trust, and getting their permission to market to them directly, should be at the core of every advertising and marketing decision you make. Why is permission-based direct marketing to your customer
It’s Hard To Be Humble
“Without a humble, but reasonable confidence in your own product, you cannot be successful” – Norman Vincent Peale Nothing is more powerful or persuasive than the human voice. Ask yourself, “If I had the opportunity to deliver a message by
Selling Your Sellers
The toughest selling job you will probably ever have is selling your sellers. Your sales and customer service people face rejection every day. They’re hearing things like, “your prices are too high”, or “I read a bad review about your