Who pays your bills, Google or your customers? It’s a silly question, but a very important one when it comes to creating a marketing plan, which should be designed to out-advertise and ultimately “beat” your competition. Another important question you
Inspiration From Within… The Story of “Johnny the Bagger”
Below is a link to a video titled “Johnny the Bagger” which, unless you have ice running through your veins, will absolutely move you. This true story told by Barbara Glanz of Glanz Communications is not only very uplifting and
Keep the Team Informed
When you’re planning a huge event which places additional demands on your staff, what is in it for them to buy-in and participate? Vince Lombardi was once quoted as saying, “Individual commitment to a group effort–that is what makes a team
Advertising – It’s Changing!
History suggests that the first form of advertising evolved in 4000 BC in the form of wall painting, and it has continued to evolve and change ever since. The question is, does advertising still work? The answer is…Yes, but it
Have More Fun – Make More Money
Study after study has proven that companies who put fun into their company culture are more successful. It only makes sense that happy people are more productive. In fact, a recent study at the University of Warwick suggests happy employees
Core Customers – Keep Them!
Every business owner understands that keeping a current customer is much less expensive than creating a new customer. Or at least you think they would! Let me rephrase this; Every SUCCESSFUL business owner not only understands this, but they do
The Media vs The Message
In the never-ending maze of online media, on-air media, outdoor media, direct mail, and print media, business owners often ask, “Which media works best?” or, “Which media platform will give me the highest return on my investment?” If you ask
Business Owners’ Greatest Challenge
Regardless of what part of the country you live in or what type of business you run, if you ask a business owner today what the most difficult thing about running a company is, they will tell you, “Finding Good
Rule #1, Repeat & Referral Business
Marketing, like most fields of endeavor, has certain proven formulas you can use to ensure you get a return on your marketing investments. The first formula, The Two “R’s” is simple; Advertising can’t make a bad business a good business.
Who’s the Voice of Your Company?
Some of the most effective marketing successes in history, both locally and nationally, have involved capitalizing on the voices, faces, and personalities of charismatic and humble business owners and corporate leaders. Nationally, you may recall Chryslers’ Lee Iacocca or Wendy’s