Does your business name say what you do, or does it leave the public guessing? In a perfect world, the name of a business clearly says what they do or sell…names like Valvoline Instant Oil Change or Lawn and Snow
Location – Location – Location
In the pre-internet world, it was said that the three keys to success were location, location, location. Your location had to be easy to find and convenient to access. In the internet age, all businesses are easy to find and
Show Them You Appreciate Them!
The New Technology World we live in has certainly made some things easier, but in return, it has taken away a lot of the old fashioned customer service and appreciation. Remember the days when you made a purchase and you
The Hidden Benefits of Advertising
Regardless of the advertising vehicle you choose to use, you have a preconceived expectation about what your investment should yield. You refer to it as ROI, Return on Investment. When you invest money in advertising, depending upon what you are
Sales Meeting or Training Meeting?
Before we get into what we should call them, let’s start with, are you actually conducting regular meetings? If you are, congratulations, and if you’re not… START! Let’s be honest, nobody likes sales meetings, including the person responsible for putting
Frequency: How Much is Too Much?
One of the most indisputable truths of marketing is that repetition, also called “frequency”, improves sales. Frequency is the glue that brands or welds the message in the consumer’s mind. Over time, frequency helps build trust, improves your odds of
TRADIGITAL
Tradigital… It’s the new buzz word in the automotive advertising world and will soon transcend into the rest of the advertising world. It’s derived from a combination of traditional media, (Radio and TV) and digital media, meaning any advertising transmitted
A Team Effort
The book Boys in the Boat by Daniel James Brown is an incredible story of nine young Americans and their quest to win a gold medal in Men’s Rowing at the 1936 Berlin Olympics. After 355 intriguing pages, the morale
It’s Never a Problem
Mistakes happen! Regardless of how well a business is run, ultimately you will experience a customer complaint. How you handle the customer complaint will determine whether you have good word of mouth or bad word of mouth going forward. In
Create a Happy Culture
Within your business, who provides the “good service”? Is it your company or your people? It’s the people that give good service, but it’s the business that provides the platform and culture that creates an environment of good service. Employees