Sound Advice

Several great minds, including literate Mark Twain and U.S. President Woodrow Wilson, have been credited with saying in one form or another, “I apologize for the length of this letter. If I had more time, it would have been much

It’s been said that a business owner wears 15 different hats: owner, manager, purchasing, advertising, marketing, human resource officer, receivables, payables, accounting, estimator, budgeting, hiring and firing, job superintendent, trainer, maintenance, customer complaints, inventory control, baby-sitter… and I’m sure you

Have you ever thought about why your customers do the things they do and why they buy what they buy?  How did they come to that conclusion? When did they first hear of your business and when did they decide

You’ve heard the expression, “It’s not rocket science”, but when it comes to advertising is science a good thing or a bad thing? The word “Science” comes from the Latin word “Scientia” which means knowledge. If advertising was a science,

The goal of every preacher, teacher, and advertiser is to grab the attention of the person they are speaking to and make sure that they not only hear the message but also understand and retain the message. So, what can

They say first impressions say a lot about your business. For many potential new customers, the first time they interact with or meet your business is when they call on the phone. The entire process of answering company phones, from

If you think it’s hard to train employees, try training giant killer whales! The truth is, the same technique to train killer whales also works on people, and it’s not complicated. When it comes to greeting customers, first impressions have

A little of this and a little of that can work when making cookies in the kitchen.  But when it comes to marketing your business, having the correct “Media Mix” is crucial to capturing your immediate sales, and more importantly,

Benjamin Franklin is most often credited with the quote, “Early to bed, early to rise, makes a man healthy, wealthy and wise”. One would assume that if you are healthy, wealthy, and wise, you would also be happy, right? But

“You have plenty of courage, I am sure,” answered Oz. “All you need is confidence in yourself. There is no living thing that is not afraid when it faces danger. The true courage is in facing danger when you are