You have probably heard that you don’t get a second chance to create a first impression. There is no disputing the importance of the first impression your customers and prospects have about your business. But have you ever thought about
Hardware is Sexy, But Software Matters
Internet guru Seth Godin says, “Hardware is sexy, but it’s the software that matters.” It’s true. Your P.C., Mac, SmartPhone or Tablet, are virtually useless without the software that makes them functional. The same may be said of advertising. While