You may have heard the heart-wrenching story about the road to recovery for shooting victim, Congresswoman Gabrielle Giffords. Gabby, as she is affectionately known, was having difficulty recalling words to speak. But almost miraculously, she could recall and sing the
Third Party Validation
In spite of your best efforts to brand your business in a credible way, skeptical consumers will always be leery of the claims you make in your advertising. In an environment where skeptics are comparing your claims to your competitors,
Capture More Online Customers
Ryan Deiss is the principal of digitalmarketer.com, a highly regarded educational site for persons who need to know how to make online advertising work. Speaking to a group of advertisers recently, he showed them the 8 sequential things about online
Your 3 Main Points
It’s hard to be all things to all people. You’ve probably heard the old cliché, “A jack of all trades, is the master of none”. Your customers want to know that you are the ‘master’ at what you do. The
Does Your Advertising Get Past The B.S. Meters?
Advertising does not work like it used to for two reasons: 1.) Technology The internet has trained us to quickly avoid hype as we access only the information and entertainment we want. Consumers who used to absorb TV commercials that
Enough About You
We’ve all heard stories about people who had a great idea or invention, who never saw their idea succeed. Marketing case studies are littered with stories of marketers who took the struggling ideas of other people and marketed them successfully.
Fake News
For those who wade through all of the hype in search of the truth, there have always been ‘alternative facts.’ According to a widely-repeated legend, when it was rumored that Mark Twain had died, one newspaper actually printed his obituary.
The Power Of Three
If I ask you to name a fast food restaurant chain, you will do so rather quickly. If I ask you to name another fast food restaurant you’ll also do so rather quickly. Naming a third one is generally easy
Avoiding Killer Clichés
Remember when the typical North American market only had limited automotive choices? A typical mid-sized market might have had Ford, GM, Chrysler, and maybe one German and one or two Japanese products to choose from. Today the typical market has
It’s a ‘Free’ World
It seems the land of marketing is a ‘free’ country. When Kantar Group; an international research company specializing in analyzing advertising results, asked 2,500 people what encouraged them to buy online, the top two responses had something in common; the