Sound Advice

There are basically two types of marketing: 1.) Too-Late Marketing, and 2.) Drip Marketing The now defunct Yellow Pages were simply a directory of ineffective marketers or marketers engaged in Too-Late Marketing. There were only two reasons customers searched the

Technology by itself is not the real disruptor. Not being customer-focused is the biggest threat to any business. Technology only fills the void left by poor performance and high costs. Robots didn’t kill assembly line jobs; high wages, careless quality

The ‘big guys’ from McDonald’s to Home Depot have huge budgets to track what works and what does not work in advertising. And they have marketing experts to think strategically in all of their planning. There is a strategic reason

You may have heard the myth that half of all businesses fail within the first year and only 5% make it through four years. According to recent figures from Small Business Administration, a government agency created to help small businesses

Your customers have gone mobile. Just take note the next time you’re in a restaurant or using public transit at the number of people listening to their smartphones. You might draw the conclusion that no one listens to ‘traditional’ radio

You like to do business with happy motivated people. So, do your customers. And your customers can tell the moment they pass through your front door whether your staff is just there to collect a paycheck or whether they are

It is difficult, if not impossible, for the average small or medium size business owner to be an expert in all things. Purchasing, merchandising, recruiting, accounting, sales, advertising, technology and a long list of other skill sets are required to

To be ‘fair’ in sports, you want a level playing field so that no team has an advantage over their competitor. But in business, you want an unfair advantage over your competitors. The internet levels the playing field for all

Debbie Fields was only 21 years old when she opened her first Mrs. Fields Cookies store in Palo Alto, California in 1977. Seven short years later, in 1984, the marketing ‘novice’ had 160 stores selling more than $45 million worth

You recognize the value of great employees. After all, it’s your employees who largely deliver the customer experience that keeps your customers coming back for more, and telling their friends about you. But do you ever get the feeling there