Do you remember when the three keys to success were said to be “location, location, location”? If you weren’t on Retail Row, it was hard for your customers to find you. Your prospects had to either drive, or walk, to
Two Different Worlds
If you want to have a chuckle, visit both the Fox News website and the CNN news site tomorrow morning. You won’t believe both organizations are reporting from the same planet. They’ll have totally different stories, headlines, and perspectives. Marketers
Nobody Wants to Buy a Drill
Did you know there were millions of drills sold across North America last year but not one person wanted a drill? That’s right…they all wanted holes! If another tool would have given them the same holes faster, easier or cheaper
Marketing Marriages
Do you want to stretch your marketing muscle without stretching your marketing budget? One way to get a bigger bang for your marketing buck is to enter into ‘marketing marriages’ or cross-promotional partnerships. Marketing marriages, or promotional partnerships, join two
It’s Time to be a Guerrilla
Guerrilla warfare is defined as ‘a form of irregular warfare in which a small group of combatants use tactics including ambushes, sabotage, raids, hit and run tactics and mobility to fight larger, less-mobile traditional military’. Similarly, Guerrilla Marketing can give
Tito’s Handmade Vodka – The Taste of Success
The success of Tito’s Handmade Vodka contains several lessons for small businesses on how to take on “the big guys”. Tito’s was launched in 1997 when the founder, Bert Beveridge (yes, ‘Beveridge’ is his real surname) ran up $88,000 of
Marketing to Two Different Worlds
If you want to have a chuckle, visit both the Fox News website and the CNN news site tomorrow morning. You won’t believe both organizations are reporting from the same planet. They’ll have totally different stories, headlines, and perspectives. Marketers
Can Your Negative Actually be a Positive?
Once consumers have perceptions about you or your business, positive or negative, changing those perceptions can be a monumental task. A marketing consultant we work with to help our advertisers get better results, suggests that consumers are stubborn and difficult
Creating Your Future
Peter Drucker, known as the founder of modern business management, said, “The best way to predict the future is to create it.” With 2018 just around the corner, your challenge is not so much to predict what kind of year
Walking the Talk
Only politicians can succeed without delivering on their promises, and only weather forecasters can make mistakes every day and still keep their jobs. Unfortunately, you are neither, so you have to build your business and your brand by delivering on