As a business owner, what is your biggest challenge in running your business? Before you continue reading, stop and think about this for 30-seconds. (30-sec pause….) Let me guess, it didn’t take 30 seconds for you to come up with your
The “R” Word
The “R” word! It’s the one word that no one, especially business owners, wants to hear. Recession!. If perception is reality, more than likely we are headed there. A recent Gallup Poll noted that 71% of Americans’ perception is that
Answering the Phone… Correctly!
This is week #2 of little but BIG things that mean a lot. Last week we spoke about how a little thing like picking up a toothpick lying on the floor can speak volumes about your business. This week, little
The Difference
In his book, The Difference, When Good Isn’t Good Enough, Subir Chowdhury asks the question, “If you saw a toothpick on the floor of your office or home, what would you do?” As a business owner, when you walk in, out, and around your business
The Great CUSTOMER Resignation!
In the business world, the year 2021 may forever be known as, “The Great Resignation”. The year that more than 47 million US employed citizens voluntarily quit their jobs in a single year. At the onset of COVID in March
The Local Advantage
You can learn a lot by watching what major national and multinational companies are doing. While they execute their strategies on a national level, you can take some of their already tested ideas, tweak them, and put your local spin
“Guaranteed”… or What?
You’ve heard hundreds of ads on TV, radio and in newspapers where they claim the “Guaranteed LOWEST Prices”, “Biggest Selection”, “On Time Delivery”, and the list goes on. When a potential customer hears this, in their mind they say, “or
Less Is More
The mind is an amazing thing, and it has room to store tons of information, but it can only process so much information at one time. In other words, if you try to deliver too much information at one time,
Print’s Still Practical
Part 1: Newsletter #686 For years we have been reading and hearing that print is dead. While some sectors of print, specifically newspaper, have suffered greatly, to paraphrase Mark Twain’s famous quote, “The news of its death is greatly exaggerated”!