Author: Webmaster

Click on this one-minute video to understand how your customers see you, or don’t see you, when they search online. Did you see the gorilla in the selective attention video? Probably not, because you weren’t looking for it. Your customers

Successful entrepreneurs are finding that sending ‘old fashioned’ personal thank you notes are winning them huge points with their staff, customers, and suppliers in an environment cluttered with ‘automated’ digital communication. Billionaire Tilman Fertitta, the guy who founded the Landry’s

Do you remember when the three keys to success were said to be “location, location, location”? If you weren’t on Retail Row, it was hard for your customers to find you. Your prospects had to either drive, or walk, to

If you want to have a chuckle, visit both the Fox News website and the CNN news site tomorrow morning. You won’t believe both organizations are reporting from the same planet. They’ll have totally different stories, headlines, and perspectives. Marketers

Did you know there were millions of drills sold across North America last year but not one person wanted a drill? That’s right…they all wanted holes! If another tool would have given them the same holes faster, easier or cheaper

Do you want to stretch your marketing muscle without stretching your marketing budget? One way to get a bigger bang for your marketing buck is to enter into ‘marketing marriages’ or cross-promotional partnerships. Marketing marriages, or promotional partnerships, join two

Guerrilla warfare is defined as ‘a form of irregular warfare in which a small group of combatants use tactics including ambushes, sabotage, raids, hit and run tactics and mobility to fight larger, less-mobile traditional military’. Similarly, Guerrilla Marketing can give

The success of Tito’s Handmade Vodka contains several lessons for small businesses on how to take on “the big guys”. Tito’s was launched in 1997 when the founder, Bert Beveridge (yes, ‘Beveridge’ is his real surname) ran up $88,000 of

If you want to have a chuckle, visit both the Fox News website and the CNN news site tomorrow morning. You won’t believe both organizations are reporting from the same planet. They’ll have totally different stories, headlines, and perspectives. Marketers

Once consumers have perceptions about you or your business, positive or negative, changing those perceptions can be a monumental task. A marketing consultant we work with to help our advertisers get better results, suggests that consumers are stubborn and difficult