Bad ads are about you… ”We’ve been in business for a million years’ or “we’re family owned.” Great ads, ads that work, are not about you but are about what you will do for the customer. Your prospects and customers
One Thing You Should Never Share
It’s been said we’re in a ‘sharing economy’. We share rides with services like Uber or Lyft, we share social media posts, and with services like Airbnb, we share our homes. ‘Sharing’ sounds like such a warm and friendly term.
First and Last Impressions
You have probably heard that you don’t get a second chance to create a first impression. There is no disputing the importance of the first impression your customers and prospects have about your business. But have you ever thought about
Hardware is Sexy, But Software Matters
Internet guru Seth Godin says, “Hardware is sexy, but it’s the software that matters.” It’s true. Your P.C., Mac, SmartPhone or Tablet, are virtually useless without the software that makes them functional. The same may be said of advertising. While