Author: Webmaster

Debbie Fields was only 21 years old when she opened her first Mrs. Fields Cookies store in Palo Alto, California in 1977. Seven short years later, in 1984, the marketing ‘novice’ had 160 stores selling more than $45 million worth

You recognize the value of great employees. After all, it’s your employees who largely deliver the customer experience that keeps your customers coming back for more, and telling their friends about you. But do you ever get the feeling there

You may have heard the heart-wrenching story about the road to recovery for shooting victim, Congresswoman Gabrielle Giffords. Gabby, as she is affectionately known, was having difficulty recalling words to speak. But almost miraculously, she could recall and sing the

In spite of your best efforts to brand your business in a credible way, skeptical consumers will always be leery of the claims you make in your advertising. In an environment where skeptics are comparing your claims to your competitors,

Ryan Deiss is the principal of digitalmarketer.com, a highly regarded educational site for persons who need to know how to make online advertising work. Speaking to a group of advertisers recently, he showed them the 8 sequential things about online

It’s hard to be all things to all people. You’ve probably heard the old cliché, “A jack of all trades, is the master of none”. Your customers want to know that you are the ‘master’ at what you do. The

Advertising does not work like it used to for two reasons: 1.) Technology The internet has trained us to quickly avoid hype as we access only the information and entertainment we want. Consumers who used to absorb TV commercials that

We’ve all heard stories about people who had a great idea or invention, who never saw their idea succeed. Marketing case studies are littered with stories of marketers who took the struggling ideas of other people and marketed them successfully.