Is your business ready to reopen? Soon, and hopefully sooner than later, the sound of doorbells and cash registers will be heard ringing throughout the towns and cities of America. It will be a beautiful sound!
As the Coronavirus starts to bow its ugly head, the time to start planning for the reopening of commerce is not when the starter says, “On your mark, get set”. It’s NOW!
When the moment comes, the race will be on and it will quite literally be a race for the consumer’s wallet.
In these past weeks of “stay at home”, “social distancing” and “quarantining”, there has been a lot of pent-up demand for many products and services.
During the Coronavirus downtime, people are primarily spending money on necessities, and because of this, some business categories have prospered; most notably grocery stores, drug stores, liquor stores, and delivery services. However, for the most part, retail and service categories have been hit hard.
It’s not just the return of the customers that we need to plan for. You must also prepare for the return of your employees. Will they feel safe? Will there be a new protocol? Will they be motivated to help you capture as much business as possible? Will you need to hire new staff or retrain existing staff?
In our 11 Tips to Prepare for Business – Post Coronavirus, Tip #9 is to Create a Reopening Promotion. The bigger the better! Make your promotion and offers fun, exciting, and attractive as possible. During this re-entry of commerce, you are not only in competition with “like” businesses but also with every other business category that has been stagnant since late February. There is only so much money to go around so make sure you are prepared to capture your fair share.
If you would like to see all 11 Tips to Prepare for Business – Post Coronavirus, click here.