In today’s business economy you need referrals and repeat business more than ever! Nothing impacts the way your customers feel about your business more than the way you and your people treat them.
Ensuring that your people create a positive customer experience every time is no easy matter, and often it’s the “little things” that delight or annoy your customers.
Bruce Barton, author, congressman, and founder of Betty Crocker, said, “Sometimes when I consider what tremendous consequences come from little things, I am tempted to think there are no little things.”
It’s oftentimes the little things that proved the biggest rewards!
People, not businesses, nor products, create the customer experience, and it’s that experience that will dictate your referral and repeat rates.
Little Thing #10 from our 10 Little Things for Big Paybacks is, Everything Rolls Downhill. The way you treat your staff is the way they will treat their jobs and your customers! Respecting your staff also reduces absenteeism and internal theft rates. To create a culture where your employees are more apt to do the little things makes the job fun. Celebrate successes, have staff-only events and offer employee pricing to them and their families.