“Just Do It!”
“Melts in your mouth and not in your hands!”
“Nothing runs like a Deere!”
Having a strong slogan with a strong advertising campaign and schedule can propel a business to the top of their category much quicker than without a strong slogan.
Quickly, when Hillary Clinton was running against Donald Trump, what was her campaign slogan?
In all likelihood, you either couldn’t name her slogan, or you named one of the following:
“Stronger Together”, “I’m with Her”, or “Love Trumps Hate”.
Now, what was Trump’s slogan? ”Make America Great Again”. So why was Trump’s slogan better than Clinton’s? It had impact. Regardless of your political preference, at the time, it is what American voters were longing for.
Slogans aren’t just for big national companies. In fact, because of their size and lack of competition, small and medium-sized businesses that create a strong slogan can have an even greater impact.
Virtually every successful marketing campaign revolves around the consistent use of a clear benefit statement answering the question, “What’s in it for me?”