In the pre-internet world, it was said that the three keys to success were location, location, location.
Your location had to be easy to find and convenient to access.
In the internet age, all businesses are easy to find and convenient to access online and via mobile devices. A search for what you sell will invariably reveal a long list of your competitors who are all in the race to be near the top of a search.
While there are tricks to the trade of being found online, the only sure way your business will be found online is if your customers search for you by name.
Therefore, the most important location for your business is in the minds of your prospects and customers. Your business needs to establish a pre-need, pre-search preference and Top-Of-Mind Awareness in order for your prospects to search for your business by name.
Click here to read the magic formulas to capturing Top-Of-Mind Awareness and more internet searches.