The New Technology World we live in has certainly made some things easier, but in return, it has taken away a lot of the old fashioned customer service and appreciation.
Remember the days when you made a purchase and you might have received a handwritten thank you note, or from time to time small tokens of appreciation for simply being a loyal customer?
While these little marketing gestures may have faded, they certainly haven’t gone away.
Amit Kumar, a University of Texas professor who studies well-being, says that most of us underestimate the impact of sending an actual note rather than a text or email.
When Doug Conant became the CEO of Campbell’s Soup, the company was struggling and morale was at an all-time low. He did a lot of things to turn the company around, but one of the most powerful was he wrote over 30,000 thank you notes in his 10-year journey.
According to a survey by TopResume, two-thirds of employers say receiving a thank you note from a job applicant following an interview impacted their hiring decision.
The continued advancement of technology makes the “human touch” that much more appreciated! The impact of a handwritten note is greater than ever!
It also goes beyond just your customers. The same appreciation can be shown to your staff, your suppliers, and vendors.
The cost to acquire a new customer is high. The cost to keep them can be as little as a handwritten thank you note, or a simple token of appreciation!
Show them – you appreciate them!
Click here to view 14 Appreciation Marketing Tactics to make an emotional connection with your customers, staff, and suppliers.