Before we get into what we should call them, let’s start with, are you actually conducting regular meetings? If you are, congratulations, and if you’re not… START!
Let’s be honest, nobody likes sales meetings, including the person responsible for putting the meetings together. Creating good, productive meetings, especially on a regular basis, is not easy.
While regular meetings are not a must to running a profitable business, most successful business owners will tell you, without them, you’ll never be as successful as you can be! If you have three or four employees, you should be having some sort of structured meetings to keep your team informed and improving.
Now, onto what you should call them, Sales Meetings or Training Meetings?
Training meetings is the preferred verbiage for two reasons; One, the word “training” symbolizes that you are getting better. As owners/managers/coaches, it’s part of your job to help your team get better EVERY DAY and that very much includes training EVERY WEEK!
Secondly, I have never met anyone that honestly admits to liking “sales meetings”. In a survey of over 540 media reps conducted by ENS Media, it was revealed that 89% of the reps felt sales meetings were a WASTE OF TIME! I am going to go out on a limb to say, all things equal, if those same meetings would have been called “training meetings” the results would have been a bit more positive. This is simply because the reps might have felt that someone was trying to HELP them rather than just sitting in on a “sales meeting”.
Training meetings create a positive vibe within a business, and employees appreciate being part of a “nurturing” culture. So, not only will you have a better trained and informed team, you’ll have a more positive team, and everyone knows what that can do for a business.
If you would like help in either starting regular training meetings or improving on your current meetings, click here for a list of the “10 Do’s & Don’ts for Effective Meetings”.