Marketing, like most fields of endeavor, has certain proven formulas you can use to ensure you get a return on your marketing investments.
The first formula, The Two “R’s” is simple; Advertising can’t make a bad business a good business.
How do you measure if you have a good business or a bad business?
It’s simple. If you don’t already have Repeat and Referral business, advertising won’t work. There is something inherently wrong with your business. Fix it before you waste another dollar on advertising.
Rule #1, Repeat & Referral Business