Advertising is simply multiplied salesmanship. It’s your most powerful selling message repeated over and over to make prospects think of you first when they want or need your product or service.
However, advertising can do so much more than sell your prospects and customers. For example, advertising can be a great morale booster for your staff. Recognizing staff achievement publicly sends a host of signals to your staff, customers, and prospects.
1. It says your company appreciates their staff.
2. Recognizing a new certificate or achievement tells your customers and prospects about your staff’s qualifications.
3. It can help motivate other employees so that they too can be recognized.
4. When friends and relatives say they heard the recognition, staff pride and morale will soar.
5. It makes recruitment easier. Companies who acknowledge their staff publicly are the companies that attract the best new recruits.
6. Promoting your staff in your advertising can actually improve closing ratios and increase sales!
7. People buy from people. Familiarizing consumers with your key players makes them a trusted and household name.
If you would like to maximize your return on investment in advertising, you need to develop strategies that reach beyond your prospects and customers.