If you’ve been following the SoundADvice marketing tips you know that many businesses invest far too much time analyzing what media they should use to spread their message versus investing enough time analyzing what they should say in their messages.
What you SAY, is just as important, if not more so, than where you say it.
Having said that, the real litmus test of a successful and sustainable and business isn’t what you say or where you say it, but rather it’s what you DO…actions and the customer experience you and your staff create.
Is your staff on the same page as management? And does the experience they deliver exceed the promises you make in your advertising messages?
Properly planned and focused staff meetings can be one of the most productive, unifying and motivating uses of everyone’s time in your organization.
Participation in your meetings by management and staff can help solve inter-departmental problems and bring everyone on your team together in a common focus to create a better customer experience.
Your people can be your most valuable marketing asset you have, particularly when it comes to enhancing the customer experience and generating valuable repeat and referral business.
Properly planned staff meetings are designed with four primary objectives in mind;
1. Communication
2. Training
3. Motivation
4. Entertainment…. yes, that’s right, Entertainment!
Communication: Planning to always communicate something new, or re-profiling old subjects to make them appear new at every staff meeting, dramatically reduces staff boredom and encourages enthusiastic attendance.
Training: Your best people are hungry for knowledge and your investment in their education makes their jobs more rewarding. Better trained people generate more sales and contribute to higher customer satisfaction levels.
Motivation: Your regular meetings are also the ideal place to consistently reinforce and promote your company’s vision or mission.
Entertainment: Last but not least. . . Entertain. Our Do’s and Don’ts of Effective Meetings reveal ways to make your meetings more productive and entertaining. Communicating with a client, customer, team, or your own kids is ineffective if your presentation is boring.