You and your competitors have many marketing channels available to you today; from email to TV, from direct mail to billboards, from Facebook to Instagram, and from radio to your website, to mention a few.
And your customers are everywhere, often all at once. For example, they often listen to the radio while conducting an online search.
It certainly makes sense to use a multi-channel marketing strategy to reach out and to touch your customers as often, and in as many ways, as your budget will allow.
But managing some of these channels is getting harder and harder each day as Google changes their search algorithms, or former Facebook followers abandon the platform for the shiniest new social media.
No matter which marketing channels you choose, what you SAY on each channel is as important, or more important, than which channels you choose. Managing and coordinating your messages across each rapidly-changing channel can be confusing and time-consuming.
Many businesses find it difficult to allocate the time and resources to simply keep their websites fresh and up to date.
Radio can be your one constant in this rapidly-changing multi-channel maze.
Despite all the new channels reaching your customers, radio’s weekly reach remains a strong 90% or more.
The radio bonus is that once you have met a radio account executive you can trust, there is little work and time required from you to create the campaign message and scheduling…we do it all for you.
By the way, you know which radio account executives want your money versus the ones that sincerely want to help grow your business. I hope I fall in the latter category.
I’ll review your online efforts to ensure the link between your online and on-air messaging is seamless. I’ll conduct a regular Customer Needs Analysis to keep your message focused and on target.
And our creative team will even write and produce the radio campaign for you. I’ll also recommend the best stations to reach your target audience. The bottom line is, I’ll offer you a turnkey marketing solution where all you have to do is say “Yes” and we’ll do the rest.