Guerrilla warfare is defined as ‘a form of irregular warfare in which a small group of combatants use tactics including ambushes, sabotage, raids, hit and run tactics and mobility to fight larger, less-mobile traditional military’. Similarly, Guerrilla Marketing can give independent, more nimble businesses a competitive edge over their larger, more cumbersome multinational competitors. Jay Conrad Levinson is the author of the Guerrilla Marketing series of books which have sold more than 14 million copies worldwide. His guerrilla marketing tactics are about the bang, not the buck.
One of Jay’s Guerrilla tactics is ‘follow-up’. Nearly 70 percent of business that is lost is not due to poor service or shabby quality, but because of apathy after the sale. The opposite of apathy is follow-up. Follow-up rocks!
Click here to view a summary of the 20 most critical guerrilla keys to your success for local businesses.
(Please be patient, your system will have to create the file for you in a pdf)
