Peter Drucker, known as the founder of modern business management, said, “The best way to predict the future is to create it.”
With 2018 just around the corner, your challenge is not so much to predict what kind of year you will have, as it is to plan and implement the actions necessary to create the outcome you want.
I’m about to share with you the single most important thing about planning your marketing for the year ahead.
The most important thing about planning your marketing is…… Planning your marketing!
All too often, amidst trying to run a business, marketing goes to the bottom of the pile to be looked after ‘tomorrow’.
Everything you do, from hiring your new sales manager to renewing your lease and ordering your merchandise, has a deadline. But, marketing and advertising decisions always seem to be able to be postponed.
Businesses that don’t plan often end up doing last-minute knee-jerk promotions in reaction to their competition, rather than strategically holding the course to build their brand.
One of the cornerstones to any successful business plan is a well thought out marketing plan.