Only politicians can succeed without delivering on their promises, and only weather forecasters can make mistakes every day and still keep their jobs.
Unfortunately, you are neither, so you have to build your business and your brand by delivering on every promise and accurately forecasting how your customers prefer to be served and sold.
Some business owners mistakenly think that a brand is built simply with jingles, slogans or logos. But your brand is the sum of everything your customers and prospects hear, see, feel and experience when they do business with you.
In short, you have to walk the talk. All of the successful entrepreneurs did not set out to be the number one brand; they set out to deliver a very real customer benefit, and their prominent brand status followed. Henry Ford set out to make an automobile which was affordable to the average American, and Steve Jobs set out to create a more user-friendly computer.
Ford and Apple now have very recognizable logos. Not because their logos are particularly amazing pieces of art, but because they were consistent in their missions at every customer touch point.
Does your brand need a health check? Do you have a clearly defined mission and is it evident at every customer touch point?
Click here for get our free Brand Health Check to ensure that you are walking the talk.