Technology by itself is not the real disruptor. Not being customer-focused is the biggest threat to any business. Technology only fills the void left by poor performance and high costs.
Robots didn’t kill assembly line jobs; high wages, careless quality control and the pursuit of profits did.
Uber isn’t killing the taxi industry; limited access, poor service, and poorly maintained cabs left an opening for Uber.
Apple didn’t kill the music industry; high prices and being forced to buy full-length albums drove customers to purchase only the songs they wanted.
Ariel Durant, author of ‘The Story of Civilization’ said, “A great civilization is not conquered from without until it has destroyed itself from within.”
Don’t let your business be conquered from within. As you plan for a successful 2018 and beyond, your success will be dependent upon being customer-focused, filling the needs and desires of your customers.
We’re happy to sit down and conduct an constructive SWOT (Strengths Weaknesses Opportunity and Threats) analysis of your business to help you evolve a customer-focused strategy.
One of the most telling questions we’ll ask when conducting this confidential analysis is “Why should I drive past, or by-pass online, four of your competitors to do business with you?”
By having a clear and verifiable answer to the question, you can be the disrupter in your market.