You recognize the value of great employees. After all, it’s your employees who largely deliver the customer experience that keeps your customers coming back for more, and telling their friends about you.
But do you ever get the feeling there just aren’t any great people to recruit? Do most of the candidates you interview leave you wondering about America’s future?
Perhaps you’re fishing in the wrong pond. There’s an old adage that says, ‘If the applicant you are interviewing left their last three jobs because their “boss was a jerk”, the odds are overwhelming that you’ll be a jerk too!’
To build an effective and productive team, you need to start with the right ‘raw material’.
If you want to attract candidates with the right attitude, you’re often well advised to look beyond the unemployed and reach out to candidates who are NOT looking for a job. Often the best employees aren’t looking for work via traditional help wanted media. But a creatively crafted radio message can influence dedicated employees at other organizations to consider your career opportunity.
There are a number of advantages to a recruiting outreach program on radio versus media which only reach the unemployed.
1.) You can reach and influence those not habitually searching help wanted pages and sites as well as those who are.
2.) You can reach and influence your customers. Commercials which creatively describe the attitudes you look for in an employee can persuade your prospects that those same employees are the type of people they would like to do business with.
3.) Some of those you reach through this unconventional strategy can tell others about your opportunity.
4.) The intrusiveness of radio can reach out and touch happy, productive employees who may not otherwise have considered a move to your organization.
Many businesses realize the importance of creative and innovative approaches to attract new customers, but many fail to recognize that same creativity and innovation in their recruiting tactics can help them build a better team to serve their customers.