You may have heard the heart-wrenching story about the road to recovery for shooting victim, Congresswoman Gabrielle Giffords. Gabby, as she is affectionately known, was having difficulty recalling words to speak. But almost miraculously, she could recall and sing the words to songs like Don McLean’s classic ‘American Pie’, from memory.
Mouthing and singing songs from memory is all part of Giffords’ recovery program. Her medical staff has encouraged her to do it because they say it helps rebuild the brain.
Music is also one of the tools in a creative marketer’s tool chest to achieve two of marketing’s most important but difficult objectives;
1.) To touch prospects and customers at an emotional level
2.) To create messages that resonate and are memorable.
Jingles like McDonald’s, “I’m Lovin’ It” or Mazda’s,”Zoom, Zoom, Zoom” created a feeling and a lasting memory for those brands.
Jay Conrad Levinson, the author of Guerrilla Marketing, says, “The right music increases commercial impact by 30%”.
Click here to see our Jingle Strategy Checklist to help you determine if a jingle is the right creative tool to increase your sales.
P.S. We’ve all heard the bad jingles that do more damage than good. You’ll also receive the10 Do’s and Don’ts to Choosing the Right Jingle if your checklist determines a jingle is right for you.