In spite of your best efforts to brand your business in a credible way, skeptical consumers will always be leery of the claims you make in your advertising.
In an environment where skeptics are comparing your claims to your competitors, it’s increasingly important that you build ‘validators’ into your branding.
One validator can be to use third party quotes or research to validate your branding claims. Referrals or recommendations from others can go a long way towards making your advertised claims more credible.
Third Party Validation