We’ve all heard stories about people who had a great idea or invention, who never saw their idea succeed.
Marketing case studies are littered with stories of marketers who took the struggling ideas of other people and marketed them successfully.
Marketing expert Roy H. Williams says, “Business isn’t about knowing, it’s about doing. Selling isn’t about talking, it’s about listening. And advertising isn’t about your product, it’s about your customer.”
In the 4 second YouTube clip at this link from the movie Beaches, a self-centered Bette Midler says, “Enough about me, what do you think about me?”
Her lame attempt to focus on the other person has become a classic example of self-centered conversation.
Is the conversation you’re having in your advertising about you, or is it about the most important person in your customers’ lives…your customers.
Are your ads about your customers? Do your ads talk about how great you or your product are, or do they connect with the felt needs of your customers?