{"id":622,"date":"2020-01-29T18:21:02","date_gmt":"2020-01-29T18:21:02","guid":{"rendered":"http:\/\/www.galesburgradio.com\/v2\/?p=622"},"modified":"2020-03-04T18:21:47","modified_gmt":"2020-03-04T18:21:47","slug":"to-know-you-is-to","status":"publish","type":"post","link":"https:\/\/galesburgradio.com\/v2\/2020\/01\/29\/to-know-you-is-to\/","title":{"rendered":"To Know You Is To\u2026"},"content":{"rendered":"<p>Most people can finish this statement, \u201c<em>To know you is to\u2026 LOVE You\u201d!<\/em><\/p>\n<p>In life, that statement may or may not always be true. However, in business, it is a prerequisite when trying to lure new customers, especially in today\u2019s new media world. Subconsciously, people tend to do business with people they know.\u00a0 It\u2019s difficult for humans to buy from a stranger.\u00a0 Not impossible, but more difficult.\u00a0 Of course, this depends upon what type of product or service you are selling.<\/p>\n<p>Ask yourself, would you rather purchase a vehicle from someone you are familiar with or a stranger?\u00a0 Would you prefer to retain the services of an attorney with a well-known reputation or one you have never heard of?\u00a0 Lastly, would you be more comfortable inviting a plumber into your home that you know, or have a stranger come to your home to repair your plumbing?<\/p>\n<p>The truth is, most consumers need to understand who you are, what you stand for, and what your company\u2019s reputation is before they\u2019ll even CONSIDER doing business with you. This is even true when simply doing research or shopping online. In fact, research shows that people are far more apt to click on a business name they are familiar with. (Search Engine Journal; Nearly 70% of U.S. consumers said they look for a \u201cknown retailer\u201d when deciding what search results to click on.)<\/p>\n<p>The trick is, how do you get people to know you before they need you?<\/p>\n<p>More often than not, a series of consistent \u201csoft steps\u201d make that final hard step much easier. The familiarity and comfort you can build by being heard through a number of soft steps can dramatically improve your advertising results and closing ratios.<\/p>\n<p>Tip #1 is\u2026 Stand for Something.\u00a0 Knowing who you are is absolutely important, but it\u2019s not enough.\u00a0 Knowing what you stand for and what sets you apart from your competitors can and often times is the tiebreaker.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most people can finish this statement, \u201cTo know you is to\u2026 LOVE You\u201d! In life, that statement may or may not always be true. However, in business, it is a prerequisite when trying to lure new customers, especially in today\u2019s<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[2],"tags":[3],"class_list":["post-622","post","type-post","status-publish","format-standard","hentry","category-sound-advice","tag-sound-advice"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4DtW8-a2","_links":{"self":[{"href":"https:\/\/galesburgradio.com\/v2\/wp-json\/wp\/v2\/posts\/622","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/galesburgradio.com\/v2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/galesburgradio.com\/v2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/galesburgradio.com\/v2\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/galesburgradio.com\/v2\/wp-json\/wp\/v2\/comments?post=622"}],"version-history":[{"count":1,"href":"https:\/\/galesburgradio.com\/v2\/wp-json\/wp\/v2\/posts\/622\/revisions"}],"predecessor-version":[{"id":623,"href":"https:\/\/galesburgradio.com\/v2\/wp-json\/wp\/v2\/posts\/622\/revisions\/623"}],"wp:attachment":[{"href":"https:\/\/galesburgradio.com\/v2\/wp-json\/wp\/v2\/media?parent=622"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/galesburgradio.com\/v2\/wp-json\/wp\/v2\/categories?post=622"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/galesburgradio.com\/v2\/wp-json\/wp\/v2\/tags?post=622"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}