The most high-stakes marketing game in the world is the race for President of the United States. Some estimates say candidates will spend nearly 2.7 billion dollars in the 2020 election to capture a salary of $400,000! Now that\u2019s high-stakes marketing.<\/p>\n
In the 14 Presidential Marketing Tactics, we outline proven tactics you can utilize to become the \u201cPresident\u201d of your category, causing customers to vote for you with their wallets and purses.\u00a0 Also, the residual effect can last more than 4 short years.<\/p>\n
Presidential Marketing Tactic Number Five is, \u201cBe part of your target community.\u201d Learn to live and breathe the same experiences as your customers.<\/p>\n
Willie Davidson says Harley Davidson\u2019s \u201cmarket research\u201d consists of jumping on a Harley and riding with the boys for the weekend. Living in an ivory tower can make it difficult for you to relate to real customers\u2019 needs, wants, and concerns in your advertising and in your sales approach.<\/p>\n
There is, however, one tactic your advertising needs to adhere to that most political campaigns do not\u2026.tell the truth!<\/p>\n
Don\u2019t make promises you can\u2019t keep if you want to be in business for more than one term.<\/p>\n","protected":false},"excerpt":{"rendered":"
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