![\"\"](\"https:\/\/i0.wp.com\/www.galesburgradio.com\/v2\/wp-content\/uploads\/2017\/06\/FPImg_13096-300x223.png?resize=392%2C291\")
<\/p>\nFor those who wade through all of the hype in search of the truth, there have always been \u2018alternative facts.\u2019<\/p>\n
According to a widely-repeated legend, when it was rumored that Mark Twain had died, one newspaper actually printed his obituary. When Twain was told about this he reportedly quipped: \u201cThe reports of my death are greatly exaggerated.\u201d<\/p>\n
Like the premature reports of Twain\u2019s death, every new technology has proclaimed the passing of radio.<\/p>\n
In the 1950\u2019s it was television that was going to make radio obsolete. In the sixties, it was 8-track cassettes, and in the 80\u2019s it was C.D.\u2019s that were going to kill radio.<\/p>\n
Today, reports of radio\u2019s death are greatly exaggerated. In spite of all the new competitors for consumers\u2019 attention, radio still reaches more people each week than any other media.<\/p>\n
A Jacobs Media Tech Survey of more than 51,000 adults, revealed that AM\/FM radio was the most important technology sought by those planning to buy or lease a new car in 2017.<\/p>\n
<\/p>\n
In the Buggles\u2019 1980 pop hit, Video Killed the Radio Star, after repeating that title several times, the song concluded with:<\/p>\n
\u2018In my mind and in my car,
\nWe can\u2019t rewind we\u2019ve gone too far
\nOh, you are a radio star
\nYou are a radio star\u2019<\/p>\n
Radio has gone too far in our hearts and minds to be displaced by new media. Our phones still light up when our \u2018radio stars\u2019 play an on-air contest or invite listeners to engage in a conversation. And there is no better way to deliver your message than via the human voice while your prospects are in insulated from all of the new media hype in the comfort of their own car.<\/p>\n
\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"
For those who wade through all of the hype in search of the truth, there have always been \u2018alternative facts.\u2019 According to a widely-repeated legend, when it was rumored that Mark Twain had died, one newspaper actually printed his obituary.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[2],"tags":[],"class_list":["post-59","post","type-post","status-publish","format-standard","hentry","category-sound-advice"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4DtW8-X","_links":{"self":[{"href":"https:\/\/galesburgradio.com\/v2\/wp-json\/wp\/v2\/posts\/59","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/galesburgradio.com\/v2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/galesburgradio.com\/v2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/galesburgradio.com\/v2\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/galesburgradio.com\/v2\/wp-json\/wp\/v2\/comments?post=59"}],"version-history":[{"count":1,"href":"https:\/\/galesburgradio.com\/v2\/wp-json\/wp\/v2\/posts\/59\/revisions"}],"predecessor-version":[{"id":61,"href":"https:\/\/galesburgradio.com\/v2\/wp-json\/wp\/v2\/posts\/59\/revisions\/61"}],"wp:attachment":[{"href":"https:\/\/galesburgradio.com\/v2\/wp-json\/wp\/v2\/media?parent=59"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/galesburgradio.com\/v2\/wp-json\/wp\/v2\/categories?post=59"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/galesburgradio.com\/v2\/wp-json\/wp\/v2\/tags?post=59"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}