There is only one time a year that people intentionally want to see or hear ads and actually enjoy doing so.\u00a0 It\u2019s coming up this weekend, Super Bowl LIII.\u00a0 In some ways, the ads have become nearly as exciting as the game.<\/p>\n
Why is there so much interest in the \u201cSuper Bowl Ads\u201d?\u00a0 Because the ads are GOOD, and some are even GREAT!\u00a0 And, when someone misses and creates a BAD ad, as they do from time to time, well, that creates conversation as well.<\/p>\n
The price of a 30-second ad this year is reported to be north of $5.3 million, and that doesn\u2019t include the cost to produce the ad, which averages well over $1 million dollars.\u00a0 You\u2019ll also notice that nearly half of the ads aired are 60-second ads.\u00a0 There is a reason for that.<\/p>\n
The ads that are classified as Good to Great have two things in common: 1) They tell a story and 2} they are different, in a good way.\u00a0 These ads will capture the hearts and minds of consumers.\u00a0 They aren\u2019t about price and items, or about special deals or offers.\u00a0 Super Bowl ads are nearly always branding ads; ads that are designed to touch their prospective customers\u2019 hearts and heads with emotions, all with the goal of making them feel good about purchasing and using their products.<\/p>\n
In our Eight Lessons Learned from Super Bowl Ads, lesson number one is \u201cDon\u2019t be afraid to be edgy\u201d. Advertising expert Roy Williams says, \u201cIn marketing, you must choose between shouting, boredom, and seduction. Which do you want?\u201d Roy goes on to suggest that, \u201cThe risk of insult is the price of clarity\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"
There is only one time a year that people intentionally want to see or hear ads and actually enjoy doing so.\u00a0 It\u2019s coming up this weekend, Super Bowl LIII.\u00a0 In some ways, the ads have become nearly as exciting as<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[2],"tags":[3],"class_list":["post-342","post","type-post","status-publish","format-standard","hentry","category-sound-advice","tag-sound-advice"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4DtW8-5w","_links":{"self":[{"href":"https:\/\/galesburgradio.com\/v2\/wp-json\/wp\/v2\/posts\/342","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/galesburgradio.com\/v2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/galesburgradio.com\/v2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/galesburgradio.com\/v2\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/galesburgradio.com\/v2\/wp-json\/wp\/v2\/comments?post=342"}],"version-history":[{"count":1,"href":"https:\/\/galesburgradio.com\/v2\/wp-json\/wp\/v2\/posts\/342\/revisions"}],"predecessor-version":[{"id":343,"href":"https:\/\/galesburgradio.com\/v2\/wp-json\/wp\/v2\/posts\/342\/revisions\/343"}],"wp:attachment":[{"href":"https:\/\/galesburgradio.com\/v2\/wp-json\/wp\/v2\/media?parent=342"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/galesburgradio.com\/v2\/wp-json\/wp\/v2\/categories?post=342"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/galesburgradio.com\/v2\/wp-json\/wp\/v2\/tags?post=342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}