The internet has totally changed the way your customers buy.<\/p>\n
Remember the old days when you greeted your customers and they said they were \u201cjust looking\u201d? Today, they\u2019ve already done their \u2018just looking\u2019 online before they contacted you or came to your business.<\/p>\n
You want to be sure your business is one of the businesses your prospects and customers seek and prefer amidst the dozens, if not hundreds or thousands, competing for attention online.<\/p>\n
Never have you needed intrusive radio advertising more. Many online advertising proponents will claim online advertising is, \u201cinteractive\u201d and position intrusive media as \u201cinterruptive\u201d, as if that\u2019s a bad thing.<\/p>\n
In reality, online advertising is more reactive than interactive. In other words, consumers don\u2019t begin to search for your business until they are reacting to a need they have.<\/p>\n
The company websites and social media pages that draw the most traffic are those that have created a pre-need awareness and preference in their prospects\u2019 minds with \u2018interruptive ads\u2019 in intrusive media like radio.<\/p>\n
The best ads today don\u2019t try to change the way consumers shop; they tap into the way consumers shop. Using intrusive radio to create pre-need awareness and preference for your business, and inspiring consumers to react when they have a need by searching for you online for additional information is the new media advertising success formula.<\/p>\n
Internet guru, Seth Godin says, \u201cIt\u2019s better to be sought online than it is to be found\u201d.<\/p>\n
Radio advertising is no longer measured solely by foot traffic or telephone inquiries but rather by online search, page views, and sales.<\/p>\n","protected":false},"excerpt":{"rendered":"
The internet has totally changed the way your customers buy. Remember the old days when you greeted your customers and they said they were \u201cjust looking\u201d? Today, they\u2019ve already done their \u2018just looking\u2019 online before they contacted you or came<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[2],"tags":[3],"class_list":["post-290","post","type-post","status-publish","format-standard","hentry","category-sound-advice","tag-sound-advice"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4DtW8-4G","_links":{"self":[{"href":"https:\/\/galesburgradio.com\/v2\/wp-json\/wp\/v2\/posts\/290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/galesburgradio.com\/v2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/galesburgradio.com\/v2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/galesburgradio.com\/v2\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/galesburgradio.com\/v2\/wp-json\/wp\/v2\/comments?post=290"}],"version-history":[{"count":1,"href":"https:\/\/galesburgradio.com\/v2\/wp-json\/wp\/v2\/posts\/290\/revisions"}],"predecessor-version":[{"id":291,"href":"https:\/\/galesburgradio.com\/v2\/wp-json\/wp\/v2\/posts\/290\/revisions\/291"}],"wp:attachment":[{"href":"https:\/\/galesburgradio.com\/v2\/wp-json\/wp\/v2\/media?parent=290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/galesburgradio.com\/v2\/wp-json\/wp\/v2\/categories?post=290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/galesburgradio.com\/v2\/wp-json\/wp\/v2\/tags?post=290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}