You are probably wondering why a radio marketing person would promote \u201cDirect Mail Works.\u201d<\/p>\n
My job as a radio marketing consultant is to help my advertisers capture the best possible return on their investment, and direct mail can be one of the marketing tools that does give you a return on investment.<\/p>\n
Your weekly SoundADvice marketing tips are designed to help you sort through what works, and what doesn\u2019t work, in a rapidly changing media environment.<\/p>\n
Direct mail works because it\u2019s, well\u2026\u2019direct.\u2019<\/p>\n
Many businesses make the mistake of confusing direct mail, with mass mail. They come back from their industry trade conferences, or after reading a trade article about the power of direct mail and immediately waste their money on mass mail.<\/p>\n
Direct mail is addressed and delivered directly to a database that has expressed an interest in your products or given you permission to send offers directly to them.<\/p>\n
Mass mail floods the disinterested masses. That\u2019s why it\u2019s also called \u2018junk mail.\u2019<\/p>\n","protected":false},"excerpt":{"rendered":"
You are probably wondering why a radio marketing person would promote \u201cDirect Mail Works.\u201d My job as a radio marketing consultant is to help my advertisers capture the best possible return on their investment, and direct mail can be one<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[2],"tags":[3],"class_list":["post-211","post","type-post","status-publish","format-standard","hentry","category-sound-advice","tag-sound-advice"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4DtW8-3p","_links":{"self":[{"href":"https:\/\/galesburgradio.com\/v2\/wp-json\/wp\/v2\/posts\/211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/galesburgradio.com\/v2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/galesburgradio.com\/v2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/galesburgradio.com\/v2\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/galesburgradio.com\/v2\/wp-json\/wp\/v2\/comments?post=211"}],"version-history":[{"count":1,"href":"https:\/\/galesburgradio.com\/v2\/wp-json\/wp\/v2\/posts\/211\/revisions"}],"predecessor-version":[{"id":212,"href":"https:\/\/galesburgradio.com\/v2\/wp-json\/wp\/v2\/posts\/211\/revisions\/212"}],"wp:attachment":[{"href":"https:\/\/galesburgradio.com\/v2\/wp-json\/wp\/v2\/media?parent=211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/galesburgradio.com\/v2\/wp-json\/wp\/v2\/categories?post=211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/galesburgradio.com\/v2\/wp-json\/wp\/v2\/tags?post=211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}