The \u2018big guys\u2019 from McDonald\u2019s to Home Depot have huge budgets to track what works and what does not work in advertising. And they have marketing experts to think strategically in all of their planning.<\/p>\n
There is a strategic reason why McDonald\u2019s to Home Depot continue to be strong radio advertisers. These successful marketers understand something about their customers, that most of their customers don\u2019t even understand about themselves.<\/p>\n
They understand the difference between how people buy, and why people buy.<\/p>\n
The internet is how most people buy today. They do their due diligence and research, and search digital media to learn more about the prices, warranties, policies, technical specs and more about what their about to buy.<\/p>\n
But the smart advertisers understand that their digital media are not why people choose to buy from a particular business. The \u2018why\u2019 is the preneed preference and feelings great marketers create before their prospects to online.<\/p>\n
It\u2019s okay for you to steal proven marketing strategies from the big guys. McDonald\u2019s to Home Depot have already made a considerable investment to determine the most successful media strategies, and they use \u2018radio to inspire, internet to inform\u2019.<\/p>\n
\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"
The \u2018big guys\u2019 from McDonald\u2019s to Home Depot have huge budgets to track what works and what does not work in advertising. And they have marketing experts to think strategically in all of their planning. There is a strategic reason<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[2],"tags":[3],"class_list":["post-162","post","type-post","status-publish","format-standard","hentry","category-sound-advice","tag-sound-advice"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4DtW8-2C","_links":{"self":[{"href":"https:\/\/galesburgradio.com\/v2\/wp-json\/wp\/v2\/posts\/162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/galesburgradio.com\/v2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/galesburgradio.com\/v2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/galesburgradio.com\/v2\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/galesburgradio.com\/v2\/wp-json\/wp\/v2\/comments?post=162"}],"version-history":[{"count":1,"href":"https:\/\/galesburgradio.com\/v2\/wp-json\/wp\/v2\/posts\/162\/revisions"}],"predecessor-version":[{"id":163,"href":"https:\/\/galesburgradio.com\/v2\/wp-json\/wp\/v2\/posts\/162\/revisions\/163"}],"wp:attachment":[{"href":"https:\/\/galesburgradio.com\/v2\/wp-json\/wp\/v2\/media?parent=162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/galesburgradio.com\/v2\/wp-json\/wp\/v2\/categories?post=162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/galesburgradio.com\/v2\/wp-json\/wp\/v2\/tags?post=162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}