Frequency: How Much is Too Much?
One of the most indisputable truths of marketing is that repetition, also called “frequency”, improves sales.
Frequency of sales calls and frequency of your advertising message can increase trust, improve your odds of being front and centre close to the time of purchase and help make your brand more memorable.
Marketing guru, Seth Godin, says “If you promote something twice to one hundred people it will lead to more sales than if you promote it once to two hundred people”.
Seth goes on to say, however, “The line between frequency and annoying is thin indeed. .