Weekly Tips to Help You Grow Your Business

Marketing's 2 Most Powerful Words

"New" and "Free."

Marketing practitioners have long known about the power of these two words.

Buyers have always been attracted to that which is new, and can't resist offers that include something free.

The problem with these two words as marketing tools is that neither is sustainable.

Nothing is new forever, and you can't stay in business giving away your product for free. Can you say "Facebook"?

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