Present Your 'Smoking Gun'
Marketing is all about winning in the court of public opinion. And it’s a tough and skeptical jury you are facing. Many of them have been mislead by sales pitches or outrageous advertising claims in the past. In short, they are justifiably skeptical of most business offers today.
In the legal arena, the critical turning point in swaying skeptical juries is called the ‘“smoking gun”’.
The smoking gun is an irrefutable piece of evidence that convinces the jury ‘beyond a reasonable doubt’, that your case is sound.