Weekly Tips to Help You Grow Your Business

Can Your Negative Actually Be Your Positive

Once consumers have perceptions about you or your business, positive or negative, changing those perceptions can be a monumental task.

A marketing consultant we work with to help our advertisers get better results, suggests that consumers are stubborn and difficult to change, but he offers this strategy.

“Rather than trying to change your prospects’ minds, learn what they think about you and use that image as ‘your natural ace’. Don’t try to change the hand you’ve been dealt. Look for ways to play that hand and win”, he suggests.

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