Weekly Tips to Help You Grow Your Business

Take the Time to be a Genius

There is a classic marketing story about a long-established barber shop that charged $15 per hair cut. As they faced a new national discounter advertising $8 haircuts, they simply promoted; “We fix $8 haircuts.”

Morris Saffer, founder of what was once North America’s largest retail advertising agency, built his business on one simple premiseā€¦”It doesn’t take a genius to increase sales, you simply promote a half price sale and your sales will increase. The genius,” said Mr. Saffer, “is in increasing your sales at a profit.”

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