Selling: Is it Art or Science?
In a literary experiment on eBay, Rob Walker and Joshua Glenn demonstrated the effect of stories on any given object’s perceived value.
The experiment involved the purchase of items on eBay that contained traditional product descriptions. These items were then re-sold on eBay, but instead of product descriptions, short stories were written for each item.
These stories, written by professional writers, resulted in objects which were originally bought for $1.25 a piece on eBay, being resold on eBay for an average of $36.12 each.