When 1st Place Doesn't Win
Virtually every business needs an online presence with websites and social media exposure today.
Search Engine Optimization (SEO) takes many forms, but is based upon the premise that the earlier a site is presented in search results, or the higher it ‘ranks’, the more traffic that site will attract.
One of the problems with SEO theory, is that while you are trying to get your web page to come up first in a search, so are your competitors…it’s a never ending battle, and certainly a moving target.
But the major problem is SEO theory itself.