Weekly Tips to Help You Grow Your Business

The Best Advertising Ever

When HubSpot, a marketing, sales and CRM software company embarked upon a mission to identify the Best Advertising and Marketing Campaigns of all time, two common denominators jumped to the fore that you can use to create your successful campaigns.

1.) Tactics were secondary, and strategy was first in all fourteen campaigns. In 1984, Wendy’s wildly popular “Where’s the Beef?” campaign featured a giant bun and a small pattie and three cute little old ladies to point out the lack of beef in competitor’s burgers. The catchphrase was the launch of Wendy’s turnaround success.

 

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